What is Digital Marketing and its Components - SPARKLE

What is Digital Marketing?

Introduction:-

Digital marketing is basically the marketing of the businesses, public issues, services, brands and even cultures and ideology in the DIGITAL WORLD that is on different social media sites, through different Ad networks like Google AdWords, Facebook Ads, Instagram Influencers, etc.
Now let's understand about different Sub-departments under Digital Marketing:-

1). SEARCH ENGINES MARKETING (SEM):-

Search engine marketing SEM is the marketing with help of search engines, for example, you must have seen when you search something in Google you see some links on the top of the search named as AD. These are actually the links provided by the advertisers who pay Google to show their ads and link for their desired landing pages for specific keywords.

This is really beneficial for the advertisers as their customers see the links only when they are interested or in the mood of purchasing that particular product or service.

These ads are also known as Pay Per Click (PPC). Because the advertisers pay the bidded amount when someone clicks that link.

These ads are of basically two types:-

• Text type - these are the normal text which shows your company name and the services provided by it at a glance to the motivated consumers who is ready to buy

• Image/visual type - the ads are shown in form of images for better understanding and visualization of the product by price and reviews, for example, you must have seen some images of the product listing from different e-commerce website like Amazon, Flipkart, eBay, etc. When you search for something.

2.) SOCIAL MEDIA MARKETING:-

Social media marketing, you all must be very familiar with this term in this segment we advertise the goodwill of companies across all social media platforms to boost up there social media presence. Which not only generate a good amount of revenue but also helps the target audience to better understand the services and propaganda of the business or organization.

Basically, the popular social media sites which come into use for digital marketing these days are Facebook, Instagram, LinkedIn, YouTube, Quora, snapchat, etc. Basically, Our work is to get more followers, likes, retweets, share, comments and more trending of the post related to the company so that it gets more recognization from the audience and hence, the brand value increases.

When you are thinking about social media marketing then you must have these 5 points in your brain for making marketing strategies:-
• What are your goals regarding social media marketing?
• who is your targeted audience?
• Where your targeted audience hang out?
• which type of posts or content will efficiently interact with your audience?
• what messages do you want to convey to your audience through such Platforms?

For example, if your company is B2B(business to business) let's say it provides wholesale products to other e-commerce stores like Aliexpress then you must choose LinkedIn and Twitter as your social media platforms.

You can simply get marketing strategies absolutely FREE by giving a miss call at 8948492799 or by going to contact us page.

3.) SEARCH ENGINE OPTIMIZATION (SEO):-

Search engine optimization (SEO) is one of my favorite component in the process of digital marketing. Because it cost you nothing but in return, you get a huge amount of organic traffic for which you have to pay nothing to any third party promoting services. You must have seen when you search for something you see some links related to that search come at the top of the search pages that's the power of SEO, it helps to rank our website at the topmost of all the searches, which surely generate the organic, motivated and useful traffics.

You just have to follow simple steps so that you can make an SEO friendly article/website if you want me to tell you those steps then you can simply comment down below or you can email me.

4.) CONTENT MARKETING:-

Content marketing is also an important component for a successful digital marketing campaign. It basically deals with all the content related things like high-quality posters, banners, videos and other stuff that promotes your campaign side by sharing all the valuable information like service offers, uniqueness of product, goodwill of companies and other stuff that can relate customers with the company.

5.) EMAIL MARKETING:-

Email marketing is also one of the components of digital marketing but in my opinion, it's not that much important as it takes a lot of time but in return, it's not that much profitable, it's losing popularity day by day. But it can help in some of the cases.

In email marketing, you have to create valuable content such as description/benefits of your services or product so that you can get the audience attention as quickly as possible, as lots of other people are also working on the same method, therefore, you always have to stand out with new creative email drafts

6.) WEB ANALYTICS:-

Web analytics is like a supporting skill which helps you to analysis and better understand your audience.

The type of data that you can extract from this is:-

• from where your audience is coming? like from social media, by some links, through

Google search, through ads, etc.

• how much time they are spending on your site or app?

• heatmaps which show how your audience wondering on your site.

• it will tell you, your audience belongs to which region? Which age group? And

interested in which keywords?

This type of data really helps if you want to improve your customer relationships it may help you a lot at the time of advertisements.

Some of the popular tools for web analytics are :

• Google analytics.

• Similar Web

• Crazy Egg

7.) CONVERSION RATE OPTIMIZATION (CRO):-

Let first understand what is conversion?

Conversion is said to be done when a customer completes a desired goal after arriving at the site, the desired goal can be anything like:-

• it may be the purchasing of the product,

• it may be the subscription by the Customer.

• it may be listing up for the email list/newsletters.

• it may be adding a product to the cart

• it may be requesting a quote from them

Now the optimization of such conversions with the help of web analytics and different tactics is known as conversion rate optimization.

I would like to remind you that in this article we are not dealing with detail study of the topics we are just getting basic ideas/intro to the topic. If you have any doubt or if want to learn in depth about any topic then you can simply comment down below or ping me or anything you can do.

8.) SALES FUNNELs:-

Now the last but not the least is sales funnels. These are the set of the process through which a consumer goes and finally purchases the product or do the desired action which is profitable for the campaign. The process me consider the following steps:-

1. Awareness Phase – The phase in which the audience get aware of the products and services.
2. Interest Phase – Product research conducted to gather the interest of the audience
3. Evaluation Phase – Comparision with competitors has been made so that to finalize the pricing according to the services provided.
4. Decision Phase – In this final decision take place.
5. Purchase Phase – the phase in which services or good get purchased.
6. Reevaluation Phase – Renewal of contract take place between the consumer and producer as both become familiar with each other generally in B2B relations.
7. Repurchase Phase – The phase in which repurchasing take place.

CONCLUSION:-

Digital Marketing is one of the best fields for the carrier perspective. It will surely get lots of interaction in the coming years.

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